The American Advertising Federation (AAF) is a program that protects and creates advertisements. This is great for me since I’m going into advertising. This website presents awards for advertisements. It gives people information on how to do their jobs correctly and also helps with the understanding of the job. It has some tabs for technology. It gives information on what the trends are and how to incorporate that into advertising. This is a fantastic tool to use for my career path. Sometimes it can be daunting with all of the competition around, but at least this website has some tips and tricks on how to succeed. It sounds like something every job needs.